How to Get Real Estate Leads Organically
Generating Real Estate Leads Organically
Standing out and generating leads for free or organically can significantly impact your real estate business's growth and success.
Remember, organic lead generation is a slow process (if you need leads ASAP, checkout this article on how to get paid leads). But it's extremely important to focus on it, or you'll continually be paying for leads.
Host Educational Seminars
Organize free seminars on topics relevant to home buyers and sellers, using platforms like Facebook Groups or local community bulletin boards.
These can be held at local cafes or coffee shops (especially if you're able to partner with the owners and get your potential leads a discount on coffee!)
It can also be extremely helpful to niche down with these events, ie. an event exclusively for first time home buyers
Social Media Content!
Everyone realtor and their mother is using platforms like TikTok and Instagram to create organic awareness, but most aren't using social media correctly — for generating free leads!
The best strategies for generating local real estate leads, is creating localized content. Localized content is videos, images, or posts that attract organic viewership from people who could actually use your services (ie. motivated home buyers in your local area).
Some examples of this that could help facilitate lead generation for the right viewers:
- Interesting news about your local real estate market
- Home tours and showcases (show things you've never seen in a home before!)
- Educational content (ex. tax credits local to your county/state)
Try to remember your objectives when you have an idea for content on socials: generating organic leads, or our next topic...
Develop Your Personal Brand
This is the other type of social media content you should be creating. Your personal brand is what sets you apart from every other realtor online.
Posts like this would be day in the life-esque content, happy testimonials, and other things that express your skills and values.
It helps potential leads who are already thinking of possibly working with you, get a feel for who you are a person and if you're a good fit for them.
Place Business Cards For Local Motivated Leads
Don't underestimate the power of traditional marketing methods like business cards. Placing them in high-traffic areas where your target demographic frequents can generate tons of leads.
If you want a business card that functions as a full-scale lead generation funnel and actually gets leads, check us out here!