How to Get Real Estate Leads With Paid Ads
Generating Real Estate Leads with Paid Marketing
For new or experienced real estate agents in need of leads ASAP, paid marketing is the best way to start.
However, while paid marketing channels gets results, it's super important to lay down the groundwork for your organic channels whilst running paid ads. Check out this article on building your organic channels.
Search Engine Marketing (SEM)
Google Ads and social media advertising platforms like Facebook and Instagram will be your key paid marketing channels.
There are two things you need to think about when running paid ads on these platforms: your creative (the ad itself) and your audience (who's looking at the ad)
How to Make Facebook Ads That Get Clicks!
Let's talk about your creative first.
Good ad creative is made up of three things:
- An image or video that that gets your audience's attention
- Dialogue or copy that clearly explains what you do and why you're the best
- A clear call-to-action (CTA) to get people to click on your ad
Remember, paid marketing generally has a learning phase and you may need to test different strategies. So don't get discouraged if you aren't getting paid real estate leads instantly.
Creating An Audience of Real Estate Leads
Creating an Audience for Your Ads
Creating an audience for your ads means defining the specific group of people you want to target with your marketing efforts.
In the context of Facebook Ads, this involves selecting various criteria such as demographics, interests, behaviors, and more to ensure your ads are shown to individuals most likely to be interested in your real estate services.
For example, a prospective homebuyer audience on Facebook might look something like this:
- Location: Targeting a specific city or zip code where you're selling properties.
- Age Range: Focusing on an age range that's most likely to purchase homes, such as 25-45 years old.
- Interests: Including interests related to home buying, such as "real estate", "home improvement", and "property listings".
- Behaviors: Targeting behaviors such as "Likely to move" or engaging with financial planning services.
- Life Events: Including life events like "Newly engaged" or "Recently married", as these milestones often precede buying a home.
By fine picking your audience like this, you ensure that your paid ads are only seen by the right eyes (people likely to purchase a home).
Where Should Your Ads Go?
So you've made a winning ad with the perfect audience, where should you send them?
You need to be sure wherever the person who's clicked your ad is ending up, can convert. Your landing page could be your Facebook page or your website, but both of those give the lead a chance to navigate away because they aren't immediately taken to a submission form.
We offer a smarter business card (for organic lead generation) that comes bundled with an optimized lead form, so you don't have to worry about losing a single lead: Check it out here!