How to Set Up A Google Business Profile for Real Estate Lead Generation
Leveraging Google My Business for Real Estate Leads
Having a strong online presence is crucial for real estate agents looking to generate leads. Google Business Profile (GBP) is possibly the best tool to help you stand out in local search results and attract potential clients/leads.
Setting up a GBP profile is simple and free, but optimizing it for lead generation requires a strategic approach.
Claim and Verify Your Business Listing
The first step is to claim your business listing on Google. This involves creating a GBP account and verifying your business details, such as your address and contact information.
You can set up your Google Business Profile here.
Verification is typically done through a postcard sent to your business address, containing a code that you'll enter into your GBP account.
Optimize Your Profile for Local SEO
Once your listing is verified, it's time to optimize your profile for local search engine optimization (SEO). This means including relevant keywords in your business description that potential clients would search for, such as "real estate agent" and your service areas.
Make sure to include any niche clients you specifically serve that other agents might not, such as:
- First time homeowners
- 55+ home buyers
- Renters
Collect and Respond to Reviews
Positive reviews can significantly boost your GBP profile's visibility and credibility. Encourage satisfied clients to leave reviews on your GBP listing and make sure to respond to all reviews, both positive and negative, in a professional manner.
This not only shows that you value customer feedback but also helps build trust with potential leads.
Utilize Google Posts for Engagement
Google Posts is a feature within GBP that allows you to share updates, offers, and events directly on your profile. Use this tool to showcase your latest property listings, open houses, or real estate tips.
Regularly posting engaging content can help keep your profile active and increase your visibility in local search results.
Add Photos and Virtual Tours
Visual content is key in real estate. Upload high-quality photos of your properties, team, and office to your GBP profile. Consider adding virtual tours to give potential clients a better sense of what you offer.
Looking For Other Ways to Get Real Estate Leads?
If you want other ways to get leads organically (ie. without paying for marketing): check out this article!
But if you needs leads asap and don't mind paying, I highly recommend looking into paid marketing. This post is a great place to start.